Are you noticing the number of cafes around you?
I went to a cafe with a friend yesterday, just for a coffee and a banana cake. We shared the cake while talking about life. It was a sunny day, and I desperately wanted to escape to a cool place. And we immediately found one. I have never seen that cafe before. But I noticed that there are many cafes in the same area. What is the appeal of cafes? These places provide more than just food.
A sense of comfort
With the vast use of the internet, you can visually travel anywhere but the present. The small devices are robbing the time with our loved ones and ourselves. Café is a perfect spot to unwind and spend some quality time with your loved ones. The menus can be pretty similar to one another. But the vibe and intention of the people visiting the cafes are the same. It clearly satisfies an emotional need.
Moment of joy
Whenever there is a celebration, you can find desserts there. I have seen health-conscious people take care of their food intake every day, so that they can enjoy a few sweet delights once in a while. It is something that grew with us. As there are various options, you can choose one and indulge in it as you like. Whether it is a celebration or a need for some mood lift, we associate desserts with joyous occasions. People prefer cafes as they are really good at presenting them to you. As for myself, I am currently in my Tiramisu phase.
The beauty of aesthetics
Aesthetics might be the most used word in this decade. Since the popularity of Pinterest, people have an interest in creating their favourite world with the things that they like. With the same concept, cafes are being operated with themes such as floral themes, pet cafes and my personal favourite, nature-themed outdoor cafes. In a way, these places are creating a safe space for their customers to mind their business in beautiful, artistic places. That is how I would describe the word Aesthetic. I have seen students and some working adults coming to cafes with their laptops, which explains their feeling of safety.
Looking good, feeling good
People love to spend time in aesthetic places. And how do they go to such places? Most of them loved to dress up when going to these places. Because cafes are Instagrammable. Yes. I used it as a verb. It makes people dress up and show up to have a nice time by themselves or with their loved ones. Based on my personal experience, people feel good when they are put together. So people often visit cafes to take some pictures, eat good food and spend quality time with their group. There we go, cafes provide a whole lot of things.
Maybe that’s why cafés keep appearing everywhere. Not just for the coffee, but for the feeling they give us, a place to pause, to feel a little more put together, even if just for a while.

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